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November 23, 2020

Founded in 1966, Ito En is the global leader of green tea and innovators of the green tea drinks you see today.  They are the first to package tea through vacuum processing in 1969, launched the first canned green tea in 1984 and were the first to sell green tea in PET containers in 1990.

Ito En has an award winning line of tea drinks including Oi Ocha, Teas’ Tea and Matcha Love.  Oi Ocha Ready to Drink Green Tea is one of the most recognized drinks in Japan and its popularity is growing around the world.   Brewed using whole tea leaves without any artificial additives,  Oi Ocha teas are unsweetened and can be found in 4 flavors: Green Tea, Bold Green Tea, Matcha Genmaicha Green Tea and Hojicha Roasted Green Tea.

In 2017, Ito En launched Oi Ocha Cold Brew Matcha Green Tea.  Matcha is made with powdered Japanese green tea leaves that are grown in shade, away from direct sunlight. The growing process gives the leaves a deep and naturally sweet flavor. Oi Ocha Cold Brew Matcha Green Tea is made with ice-steeped high quality matcha from the Uji region of Japan, an area famous for its quality matcha green tea powder.

Find a wide selection of Ito En products from tea bags, matcha powder, loose leaf teas and bottled teas at all of our store locations.

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